Media Relations

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The bread and butter of PR. Whether it's a one-off pitch, a media tour, a full campaign, or an event, helping journalists tell great stories is an ongoing passion of mine.

Below is a sampling of some top coverage I have secured in media outlets across Canada, organized by client.


Waze


Kelly Services


Bed Bath & Beyond


Leef


TP-Link




LG Canada x Hockey Wives

LG Canada partnered with hit reality TV show Hockey Wives for its second season as its lead sponsor. 

Coverage I secured for the program in the Québec market includes: 


Thomas the Tank Engine's 70th Anniversary x Monika Shnarre

Thomas the Tank Engine celebrated his 70th Birthday in 2015 by growing a moustache for Movember! Celebrity and super model Monika Schnarre was Thomas' spokesperson for the event.

Coverage I helped secure for the program includes: 


Mattel Holiday #ListToppers x Social Common

To position Mattel as the go-to brand for all kids gifts for the holidays in 2015, GCI partnered with leading mom influencers and YouTubers Cat & Nat of Social Common.

In addition to weekly giveaways of select #ListToppers toys on their YouTube channel, Cat & Nat acted as spokespeople for Mattel on a local media tour.


Metro Green Apple Schools Program

The Metro Green Apple Schools Program is a healthy eating program in Ontario funded by Metro Foods. This iniative awards $1,000 grants to 500 schools across Ontario to develop healthy eating programs.

Coverage I helped secure about the 2015/2016 program includes: