Resume

Rachel Kellogg

rachel@rachelgbk.com

QUALIFICATIONS SUMMARY

  • Bilingual (French and English) public relations, digital communications and marketing professional

  • Demonstrable achievements in marketing communications program planning and measurement, client reporting and liaison, event planning and execution, creative collaboration/teamwork and on-the-spot problem solving

  • Advanced knowledge of Canadian media relations, influencer marketing and social media content creation

  • A passionate lifelong learner and tech enthusiast; self-taught in HTML, CSS, JavaScript, jQuery, Wordpress, Photoshop and InDesign


PROFESSIONAL EXPERIENCE

Bilingual Communications Specialist, Interac Assocation

Toronto, ON - April 2017 - Present

  • Manages corporate social channels (Facebook, Twitter, Instagram, LinkedIn, YouTube), including the development of editorial calendars, social media posts, consumer engagement and responses to consumer inquiries

  • Identifies areas of opportunity for brand and/or product awareness in news coverage

  • Develops corporate communications materials, including key message sets, consumers responses and FAQs

  • Creates daily, weekly, and monthly reports for all communications programs

  • Lead for all French language communication

Bilingual Consultant, The iPR Group

Toronto, ON - October 2016 - March 2017

  • Clients: Bed Bath & Beyond, ZTE, Waze, Leef, Roku, Belkin, Linksys, Sonos, Kelly Services, ManpowerGroup

  • Researched and pitched media and influencers in French and English to secure on-message, earned media coverage for consumer and corporate clients

  • Prepared weekly and monthly client-facing coverage and activity reports, participates in client calls, leads client liaison for certain projects  

  • Researched new client prospects and assists with new business pitches in French and English

Communications Coordinator, CauseForce

Toronto, ON - May 2016 - September 2016

  • PR and marketing communications for major fundraising events: OneWalk to Conquer Cancer and the Enbridge Ride to Conquer Cancer both benefiting the Alberta Cancer Foundation

  • Created media materials including press releases, media advisories and media fact sheets

  • Executed interviews with major news outlets on-event, primary media contact for Alberta events

  • Content creation in French and English for social media, blogs and newsletters

Consultant, GCI Canada

Toronto, ON - October 2015 - April 2016

  • Clients: Lowe's, Mattel (including Barbie and Fisher-Price), Cetaphil, LG, Guinness Storehouse, Metro Green Apple Schools Program

  • Monitored traditional and social media in French and English to create daily, weekly and monthly client-facing reports

  • Researched and pitched media and influencers on a daily basis to secure on-message coverage for clients

  • Primary contact for media, clients and vendors throughout blogger programs, events and media tours

  • Assisted with new business opportunities through research of demographics/psychographics of target markets

Social Media Manager, CJ Creative

Toronto, ON - February 2015 - October 2015

  • Social media strategy and analytics for the YouTube show How To Cake It, one of the fastest-growing YouTube channels in history

  • Managed weekly newsletter using MailChimp to over 7,000 subscribers

  • Segments secured on Cityline and The Social

Publicist, Daniel O'Connor Productions

Toronto, ON - April 2014 - February 2015

  • Social media strategist and content creator for an independent comedy feature film, Look Again, leading to a successful Indiegogo crowdfunding campaign which raised over $40,000 in four weeks

  • Used community engagement strategies on social media (hashtags, lists, influencer outreach) to engage indie film lovers and ambassadors

Operations and Member Services Manager, Ingle International

Toronto, ON & Montreal, QC- April 2011 - December 2013

  • Managed a team of 15 call centre employees in Toronto and Montreal while supporting marketing initiatives

  • Wrote copy for company brochures and newsletters distributed newsletter to over 1,000 subscribers using Constant Contact, project manager for direct mail campaign

  • Project manager for the 2012 Go Global Expo, of which Ingle International is the founding sponsor; managed a team of 15 company representatives at the Montreal and Toronto expos, each with over 1,000 attendees


EDUCATION

Centennial College, January 2015 - July 2015

  • Ontario College Graduate Certificate, Corporate Communications and Public Relations

Honours Bachelor of Arts, English

  • University of Toronto - Victoria College, September 2006 - June 2012